whilst having a gander at my RSS feed i came across this beautiful new packaging for benefits new ‘hello flawless oxygen wow’ foundation. i love how simple it is, and how it differs greatly from the existing bubbly pop packaging they have. i can’t wait to try it out! below is an interview with the senior designer behind this great packaging.
thedieline: which typefaces were used to create the hand rendered look?
dara diliegro: typefaces for the product name include slightly altered strangelove and hannah. though we considered hand drawing the type, we knew that a typeface would be more user friendly.
thedieline: does the sticker on the top of the box represent the shade of the make up?
dara diliegro: yes, not only does the label include the printed shade name but the color represents the shade. they were matched on press to the actual shade. the shade label is visible from the front and top of the box.
thedieline: why did you choose a white box and frosted plastic?
dara diliegro: most liquid foundation boxes are black so as not to alter the shade color however black is not in the benefit dna. we chose to stand out in white and silver which are light and airy just like the product!
thedieline: is there anything else you wanted to share about the process of creating this package design?
dara diliegro: we went through a few versions that featured patterns and graphic images but ultimately settled on a typographic solution which expresses the unique characteristics of the product.
it’s going to retail over in the states for $34! the drop in store is the 4th of march (again, only in the states until i can find further information for the united kingdom) but if you’re reading this from the states, you can purchase it here online now!
with help from this blog i managed to find out that this will be available in ireland from the 23rd of march! i’m not sure if this applies for the united kingdom, but i hope it does!
interview and photographs from thedieline.